The second event in the Elevate: Franklin Business Series featured Merritt Watson, Innovation Franklin Board Member, Local Board Member and Managing Director of Pik N Mix Lollies, sharing his insights on Social Media Marketing.
With social media playing such an important role in how businesses connect with customers, build their brand and reach new audiences, we knew this was a topic that would resonate with our local business community.
Merritt’s session was engaging, practical and refreshingly honest, sharing what he has learnt through experience — what works, what doesn’t, and how businesses can create content without overcomplicating it.
A key message was the importance of being authentic and simply getting started. Merritt encouraged businesses to look at their everyday experiences as opportunities for content, rather than feeling like they need to create something perfect. He also shared practical tips around using your phone to create photos and videos, finding content ideas and making social media work alongside the demands of running a business.
The evening was also a fantastic opportunity to connect and network with other Franklin businesses, with plenty of conversations and connections happening throughout the night. And, as always, the team at Franklin Club provided a fantastic venue and delicious food, helping create a relaxed and welcoming atmosphere.
A huge thank you to Campbell Tyson for sponsoring the event and helping make it possible, to the Franklin Club for hosting us, and to Merritt for sharing his knowledge and experience.
The feedback was incredibly positive — and we’re already getting requests to run the session again!
That’s what Elevate is all about: bringing Franklin businesses together to learn, connect and grow.
